Tuesday, January 15, 2013

Fred Perry 60 Years

Beams

Celebrating 60 years of Fred Perry shirt with its iconic Laurel Wreath, the brand gathered 60 public figures and friends from all around the world to do an individual customization to their iconic shirt, with birthday messages and unique designs. Brands and names like BEAMS, Colette, Damon Albarn, i-D Magazine,  Michael Lau, Medicom, Peter Jensen, Raf Simons, Stussy, Wood Wood are involved. What makes it more interesting, two of Indonesia's own Anton Wirjono (Future10, The Goods Dept.), and contemporary artist, Eko Nugroho also had their own customized Fred Perry shirt displayed on the 60 list. 
Anton Wirjono

Douglas Coupland

Eko Nugroho

Geoff McFetridge

Horace Panter

Michael Lau

Walter van Beirendonck

Phunk


The shirt will be on display at Dover Street Market in London, I.T. Beijing, and Dover Street Market Ginza starting January to April, and will be auctioned later in 2013. 

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