On the last Brightspot, we saw a lot of brands doing some interesting stuff. One of the booth captured my interest is JanSport. JanSport Indonesia introduced a new campaign where consumers can personalize their own unique JanSport bag, and it seems they got great response from people who came. On this D.I.Y. (Design it Yourself) campaign, you can choose either the Super Break or Right Pack model, and then you can customize your bag with patches like alphabets or icons, and then you choose where you want to put it.Due to popular demand, JanSport Indonesia said that they will launched the campaign again on early 2012, at The Goods Dept, Plaza Indonesia. Awesome!
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