Absolut Purity Campaign

Every year, Absolut choose an artist to achieve a work on the theme of purity. After Dan Tobin Smith and Riton Paul Graves in 2009 and in 2010, now is the German artist Simon Schubert that shares his vision. He came up by making a display only through folds and shadows and light. This poster was placed in a bus shelter Avenue de l'Opera. The structure, including the lighting was entirely designed by the artist, allows optimum viewing of the work. This campaign was conducted by the agency Being.