D.I.Y. JanSport is Back!

Another great news! As i mentioned before, After a huge success at the last Brightspot Market, JanSport Indonesia is bringing back their D.I.Y. JanSport Campaign. D.I.Y. JanSport or known as the "Design It Yourself" JanSport is a campaign from JanSport Indonesia where their customer can make a personalization for their JanSport bag, by adding patches to the bag. Let the pictures below do the talking.

Limited Patches designed by Darbotz, Tutu & Sari

The D.I.Y. JanSport is back since early 2012 for limited time. They have a booth right now at The Goods Department, Plaza Indonesia, and they provide the D.I.Y. until the campaign is over. So you better get to The Goods Department as soon as possible.

Pictures via FOOTURAMA

JanSport at Brightspot Market VII

On the last Brightspot, we saw a lot of brands doing some interesting stuff. One of the booth captured my interest is JanSport. JanSport Indonesia introduced a new campaign where consumers can personalize their own unique JanSport bag, and it seems they got great response from people who came. On this D.I.Y. (Design it Yourself) campaign, you can choose either the Super Break or Right Pack model, and then you can customize your bag with patches like alphabets or icons, and then you choose where you want to put it.

Due to popular demand, JanSport Indonesia said that they will launched the campaign again on early 2012, at The Goods Dept, Plaza Indonesia. Awesome!

JanSport Indonesia - Bag Design Competition Winner Announcement

Since April 2011-June 2011, JanSport Indonesia has held the Bag Design Competition 2011, and on July 21st, they finally announce the Winner. From over than 500 design which came over, JanSport Indonesia has picked the best 10 bag design and finally choosen the 3 Winners for this competition. The winners are Norma Aisyah (3rd Place), Teguh S. Putra (2nd Place) and Asep Wahyu (1st Place). These top 3 design is chosen directly by JanSport's founder, Skip Yowell. There's also a bag installation on the event, the JanSport "Summit" which displays various colors of JanSport backpack as a mountain. Cool.

Photos by Caesario Ibrahim

Event Report : Lee Originals Launching Event at 707 Jakarta

"Lee Originals are not about setting new trend, they are just rediscovering tradition and the true Lee heritage from a time where jeans weren't a fashion item."

Nick (707)'s Presentation about the Lee Vintage Collection

After opening several stores in Jakarta this year under Delami brands, We finally have the chance to get something more special from Lee. Yep, On June 22nd 2011, Lee with 707 Kemang held the launching event of Lee Originals. This Lee Originals collection prove that Indonesia's market is growing quite good this year.



Founded by Henry David Lee in 1889, Lee Jeans (also known as H.D. Lee) is known as one of the three pioneers in the Denim world, alongside with the Founding Father, Levi's, and also with Wrangler. Just like how Levi's is looking back to their vintage archives and then developed the Levi's Vintage Collection, and how Wrangler develops the Wrangler Blue Bells collection, Lee is also known with their beautiful "back to the roots" line, the Lee Originals.



Hosted by Ade Habibie and Max Suriaganda, 707 brings the very limited Lee 101 Vintage Collection. The 101 collection is the origin of Lee's premium denim. It is great to see the 101Z, 101B, 101 Logger, the 1930s, 1934s, etc has entered Indonesian Market, knowing how superb Lee Vintage materials quality is.

With Lee Originals now available in Jakarta, i believe it is possible that Wrangler Blue Bells and Levi's Vintage Collection will also come to Indonesia. The collection of Lee Vintage is available exclusively at 707 Jakarta and their sister store ; Standard Denim Supply Co. (The Goods Dept).

Pictures by Caesario Ibrahim

W_Space - Vintage

Went to the opening of Whiteboard Journal's W_Space at the Goods Dept last night, and its so great. Beautiful vintage shop ambient inside the W_Space, and the stuff selection is amazing. You can get a military stuffs like outer jacket, basic t-shirt, marine corps and airborne caps. Lots of Shirt including beautiful patchwork shirt, denim shirts and also vintage shirts with unique patterns such as paisley, floral, stripes, Hawaiian, etc. Not to mention that these stuffs came from brands like RRL, Polo by Ralph Lauren, Sugarcane, Beams, and many more. You can even get the Duck Canvas Chore Jacket from Carhartt.


This debut of W_Space which got the vintage theme are also have wide selections of bags. Whiteboard Journal's bags, vintage backpacks, L.L. Bean Totes, etc. The other highlight is Inventory Magazine. Yep, no need to go to Singapore to get this one cause thank you to Whiteboard Journal, Inventory Magazines are now available in Jakarta!
Overall, stepping into the W_Space makes you feel vintage, and makes you feel like you wanna buy all of the things there.

Pictures by Caesario Ibrahim

W_Space : Opening Party at The Goods Dept

The Guys at Whiteboard Journal is opening their door for the W_Space tomorrow night at The Goods Dept, Plaza Indonesia. For the first debut, W_Space will have the W_Space Selection 01 : Vintage Clothing.

This W_Space collection revolves mainly on a specific theme of vintage menswear. The assortment of shirts, hats, and jackets selected by Whiteboard Journal were chosen for their quality and design, relevant to the current wave of fashion yet still retaining their distinct vintage character. An assortment of patterns are featured; flower, paisley, and Native American patterns dominate, while checkered and patchwork patterns appear as well. Apparent also are the Hawaiian shirts whose pattern and imagery clearly stands out.

W_Space opening party will start at 7PM, tomorrow night with Asia-Afrika Soundsystem, DJ Hogi, etc. So bring your ass there and prepare your money!

W_Space Selection 01 : Vintage Clothing

Open publication - Free publishing

Starting this June, Whiteboard Journal opens the door of W_Space at the Goods Dept, Plaza Indonesia. If You're wondering what W_Space is, W_Space is a “shop in shop” retail concept that will be based in The Goods Dept. The 4×4 space will transform into a store where the theme and content will change every two months.

For their debut, W_Space will present a collection of vintage menswear carefully selected based on Whiteboard Journal’s preferences. An assortment of patterns are featured on the shop flower, paisley, and Native American patterns dominate, while checkered and patchwork patterns appear as well. Apparent also are the Hawaiian shirts whose pattern and imagery clearly stands out.

Sifr at the Goods Dept

Singapore based mens wear label, Sifr, is now available at the Goods Dept, Plaza Indonesia. The collection including Shirts, Jeans and Tees. Grab em while they last!

Two Door Cinema Club & Flight Facilites live in Jakarta

After previously scheduled to perform live at Tennis Indoor Senayan, The Two Door Cinema Club concert venue has been moved to Plaza Indonesia e'X' Park on the same date (February 15th 2011). The other surprise is the supporting act is Flight Facilities (Must've been heard their song "Crave You (Feat. Gisele)" on radio, right?).

From the poster, this event are also the grand launch of Nylon & Nylon Guys, and you will be excited by the 7 hour market by Goods Dept / Brightspot Market, Outdoor Cinema by Cinema e birra & Future Shorts, and also Beer Garden by Pizza e Birra.

Can't wait to see Two Door Cinema Club performing Live here in Jakarta!

For more info, just check IsmayaLive facebook page here

Another Whiteboard Journal X the Footwear Group Creation

Last week when i went to The Goods Dept, i saw something interesting. Yep, it is the new collection from Whiteboard Journal and the Footwear Group. After previously joined for the Desert Boots, now they teamed up again and came with two awesome shoes. Price is below IDR 1 Million.

Pictures below is a courtesy of my friend, Adystra from Capture Jkt.

The Goods Dept. - Now Open!

Last night i went to the Opening of the long awaited "The Goods Dept.". Many people are wondering "what is this The Goods Dept. thing?". The Goods Dept. is one stop market presented by the people who brings you Brightspot Market. Yep the idea is still the same, get cool things and brands together in one place, but the difference with Brightspot Market is that the Goods Dept is permanently open just like the other Department store.

As predicted, the market and interior concept is great. I can say that the Goods Dept is an awesome one stop fashion lifestyle department store where you can get your fashion apparel, shoes, accessories, interior equipment, books, bikes, etc.

Located at Plaza Indonesia Extension, The Goods Dept. is a fresh idea that will brings you to a new concept of shopping.

The Goods Dept is carrying local brands and international brands such as :

-Accupunto

-Bikes by Rockets

-Cayenne

-Alvin T

-Toi Moi

-Amble Footwear

-Sneakers and Vans by Penny Store Jkt

-Ksubi

-The Flat Head

-Imperial Denim

-Nudie Jeans Co.

-Cheap Monday

-Wrangler

-Pot Meets Pop Denim

-Elhaus Jeans

-Sober Denim Co.

-Tosavica

-Easton

-Boston

-Vaya Con Dios

-Melissa Shoes

-Petite Cupcakes

-Sabre Sunglasses

-Cotton Ink

-NTRS Fine Custom Tailoring

-Nakal Italian Apparel

-SatCas

-Heist

-Cool Caps

-Katsunori Ueda

-Canvas Living

-and so much more.

The Goods Dept is officially open its door to public starting from December 9th 2010. Be sure to check this out!

The Goods Dept
Plaza Indonesia Extension
#4th Floor
A Curated Department Store by the Creators of Brightspot Market