Today on February 1st,
More Yeah is invited to the second session of Nike Sportswear's Exclusive preview of their Spring/Summer 2011 Collection. With Max Suriaganda (Sneaker head and also the Co-Founder of Indonesia's leading online media such as
Footurama and
Whiteboard Journal) and Anindita Saryuf (Elle Magazine's Fashion Editor and the vocalist of
Santamonica), this Tuesday afternoon has turned into the talk of how Sports wears are related to fashion and daily lifestyles.
Anindita Sayruf :
"Fashion is the identity of someone. Sometimes i know what kind of music people listens to just by looking at kind of sneaker or shoe they're wearing, and then what jeans, and what tops."
"Innovation is not just about technology, the cut, the color, etc is also innovation, and that's what NSW does. and btw this N98 track jacket is so practical for sports, such as this zipper pockets to put your iPod when you jog"
Max Suriaganda :
"Sometimes in the morning, i took more time to dress than my wife. I Usually start from the bottom (Sneakers or Shoe), and then the others, cause in daily outfit, color mixture, composition, etc is very important"
"Nike has always come up with something new for people, but yet still stays classic and keep inventing new tech for better performance"
Nino Priambodo from Nike Indonesia
The session started with Nino Priambodo (Marketing Manager of Nike Indonesia). He talks about what Nike Sportswear is all about : Originally made for athletes, and the necessary of active daily lifestyles where the sports equipment and urban style goes together. The core of NSW itself is they took the lifestyle of authentic sport as the main inspiration for their products, how they made the Sports equipment into the simple daily wear which is comfortable for all people.
For the S/S 2011, Nike Sportswear is launching their new N98 Tracksuit Jacket. N98 Jacket was inspired by Nike's Jacket which originally made for Brazil's 1998 National Soccer team and made into perfection by the NSW. The N98 jacket features a simple and classic design with several color combination and off course the top quality material.
Alongside the tracksuit jacket, NSW is also releasing the V-Series. The first set of V-Series was released back in the 1980s, where they had these 3 kinds of revolutionary runnning shoes, made for 3 different kinds of runner.
For the extra stability, you got Vector. For lightness and high speed performance, use Vengeance. And if you want the combination of those two, then you choose Vortex. For the main highlight of this SS2011 Footwear, NSW has combined the brilliance of V-Series with the Lunar technology, for the better outcome in field or everywhere.
Max Suriaganda, the sneaker enthusiast, said that eventhough the hype of Sneakers is a bit low nowadays, but we can still see who's truly in to sneakers and who's not, and the Sneaker culture itself won't gone. He add that Nike has always come up with new inovation, for example is the Nike Hybrid and that's what NSW does. They combined the classic vintage design but with enhanced new technology for better comfort and performance.
For the closing, They had this Nike Sportswear styling session, with Girls by Anindita
Sayruf and boys (RAN) by Max Suriaganda.
More Pictures
For More Information :
Nike Indonesia
NSW SEA
Twitter/NikeIndonesiaFor Store list and locations, just click
herePictures by Caesario Ibrahim for More Yeah
New Balance with its MADE by NB campaign gathered some of the most influential people across South East Asia, or what they said as the Excellent Makers, including Max Suriaganda (Indonesia, the Co-founder of Whiteboard Journal, Footurama and Studio1212), Chooee Hwang (Malaysia, the founder of Streething), Jacky (Singapore, founder of SUP), Big Boy Cheng & Edouard Canlas (Phillipines), and DJ Knatz (Thailand).
