Standard Denim Supply Co.

Some of you might have already familiar with one of The Goods Dept's Shop-in-Shop tenant, Standard Denim Supply Co.. Yep, the multi-brand shop that brings your favorite Denim brands is soon to be opening their stand alone store in Plaza Senayan, Jakarta. Yeah, i was excited about this when i heard about this.

"The new store will have a contemporary design inspired by the American heritage and industrial roots of denim and its original wearers. In addition to a frontage reminiscent of old factory stores, the interior will use dark blues, solid woods and oxidized metal to accentuate the classic feel. We want our guests to be able to smell, touch, and almost taste the denim in the air. In addition we willbe adding an in-store alteration and repair service to ensure that all denim bought not only fits perfectly, but keeps going as long as you do."

Standard Denim Supply Co. is the official stockist of Nudie Jeans co., Ksubi, The Flat Head, Naked & Famous, Cheap Monday, Imperial, Dr. Denim, Super, Wrangler Blue Bell, Lee 101, Dickies, and No Mas. The store is scheduled to open its door on this December 2011. Get Ready!

Event Report : Lee Originals Launching Event at 707 Jakarta

"Lee Originals are not about setting new trend, they are just rediscovering tradition and the true Lee heritage from a time where jeans weren't a fashion item."

Nick (707)'s Presentation about the Lee Vintage Collection

After opening several stores in Jakarta this year under Delami brands, We finally have the chance to get something more special from Lee. Yep, On June 22nd 2011, Lee with 707 Kemang held the launching event of Lee Originals. This Lee Originals collection prove that Indonesia's market is growing quite good this year.



Founded by Henry David Lee in 1889, Lee Jeans (also known as H.D. Lee) is known as one of the three pioneers in the Denim world, alongside with the Founding Father, Levi's, and also with Wrangler. Just like how Levi's is looking back to their vintage archives and then developed the Levi's Vintage Collection, and how Wrangler develops the Wrangler Blue Bells collection, Lee is also known with their beautiful "back to the roots" line, the Lee Originals.



Hosted by Ade Habibie and Max Suriaganda, 707 brings the very limited Lee 101 Vintage Collection. The 101 collection is the origin of Lee's premium denim. It is great to see the 101Z, 101B, 101 Logger, the 1930s, 1934s, etc has entered Indonesian Market, knowing how superb Lee Vintage materials quality is.

With Lee Originals now available in Jakarta, i believe it is possible that Wrangler Blue Bells and Levi's Vintage Collection will also come to Indonesia. The collection of Lee Vintage is available exclusively at 707 Jakarta and their sister store ; Standard Denim Supply Co. (The Goods Dept).

Pictures by Caesario Ibrahim