Saturday, September 10, 2011

Nike & Michael J. Fox Foundation | Back for the Future

I'm pretty sure you remember the movie Back to the Future II, staring Michael J Fox. This movie was set in the year 2015 and featured a shoe worn by Marty McFly himself called the Nike Mag. Well, today, September 9th 2011, 1500 replicas of this shoe will be released and auctioned off on eBay with all net proceeds going to the Michael J. Fox Foundation for Parkinsons. You should know, Fox was diagnosed with Parkinson's disease in 1991, and disclosed his condition to the public in 1998 and he semi-retired from acting in 2000 as the symptoms of his disease worsened.

One of the most exciting outcomes of this project is that the original creative teams and Universal Studios has partnered with Nike to create a new piece of Back to the Future short film (2 min). The film explains why the 2011 Nike Mag doesn’t power lace and could be considered a lost episode of the original series where Doc Brown seeks out future gear for Marty to “fit in” to his 2015 surroundings.


This shoe lights up and is the first power rechargeable Nike shoe, However, it does not “Power Lace,” or lace itself as it does in the movie. Well, at least not til 2015 like the original movie said.

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