Wednesday, August 3, 2011

Nike Fall 2011 Collection

Last week, on July 27th 2011, Nike Indonesia presents the Fall 2011 Collection of Nike Sportswear. Themed "Always On", Nino Priambodo and Jeffry from Nike Indonesia guided us on a special tour of Nike which introduces their newest technology, Hyperfuse.

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Yep, On this Fall 2011, Nike has come up with a new Tech, Hyperfuse, which creates a durable composite material composed of three layers; one for stability, one for breathable and one for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The uni-body design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot. This time, the amazing Hyperfuse technology is combined with one of Nike's timeless, Air Max 90. Not only applicable on Air Max 90, the Hyperfuse tech is also used on several Nike products like Nike Dunk.
The other highlight is Nike AW77 Hybrid Jacket. Being reintroduced this Fall with technology innovations featuring waterproof Vislon zippers, bonded seams and tape back construction for a better fit. The AW77 Hybrid Hoody can be traced to its debut in 1977, and is today remixed in bright colors and premium details. Made from 100% cotton terry fleece fabric, the hoody provides a soft athletic fit and the full front zip affords customized ventilation to adjust to the swings in weather in our unpredictable tropical climate.




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