Tuesday, July 12, 2011

Tesco Homeplus Virtual Subway Store in South Korea

Brilliant idea by grocery chain (as part of a campaign by advertising agency, Cheil) in South Korea, Tesco Homeplus supermarket. By installing a large billboard along the waiting platform, They recreating a supermarket display with QR codes (Quick Response Code) in each product.



Using smartphones to shop, simply by scanning the QR code for each product and it will automatically added to your online cart. When the online purchase is done, it will be delivered directly to your home address. This is a creative way for saving your time and so your lazy ass doesn't have to go to supermarket at night anymore.

Source : Streething

2 comments:

Mobile Mojo said...

Very clever concept, brilliantly executed. Wont be long before it catches on to other countries, particularly in Australia where smartphone penetration is close to 50% and growing everyday.

SquidZombie said...

This is so cool, I really wish America would catch up to Korea, but we're practically the Flinstones compared to them! haha