3x1 by Scott Morisson

Scott Morisson, the father of Earnest Sewn and Paper Denim & Cloth brand, has come up with his latest love child, the 3x1. Interesting thing, the 3x1 name itself derived from Denim's standard weaving construction, the 3x1 Right Hand Twill material, and it also represents Morisson's 3rd concept of denim brand after Paper Denim and Earnest Sewn which became quite famous in 2004-2006 era and known as the contender of Ksubi back then.

Based in Manhattan’s SOHO District, the ‘3x1 Made Here’ brand experience is part retail store and part gallery space, with a complete jean manufacturing facility at its center. Shoppers can watch jeans being constructed from start to finish behind three glass-walled rooms within the retail store. Sewers, cutters, patternmakers, and designers are all completely immersed in their process, and customers are offered a one of a kind perspective and experience into how jeans are designed, developed and produced. Never before has there been a store concept that marries the production process with the retail environment, and by design, Morrison has achieved a level of transparency that is the first of it’s kind, anywhere in the world.

“People love to learn how things are made, at least I always have, and there’s something magical about seeing the process itself. Perhaps it’s a sign of the times, but the thought that seems most relevant to me today is one of transparency, value, and uniqueness.” To facilitate his unique vision, 3x1 incorporates each of the processes of design, patternmaking and sewing quite literally into their modern gallery/retail/work space and the result is like nothing you’ve ever seen. “It’s a bit like looking into, and working in, Santa’s workshop” says Morrison.

3x1 Shop at 15 Mercer St. New York