Saturday, February 19, 2011

Benjamin Edgar, or Whatever


For those of you who don't know, Benjamin Edgar is the man behind the project called Boxed Water is Better. The man hasn't stopped being creative, recently he formed his own clothing label, Benjamin Edgar or Whatever. The brand is awesome, this is exactly what i'm gonna do if i'm starting my own brand, Clean, Simple, Daily wearable and also good, material wise.

Benjamin Edgar said that before, he thought that fabric was a secondary to design, but after reading an Interview with Jean Touitou (of A.P.C.) which said that he started with the fabric then designing, It turned him and the ways of his brand, into the better. Now, Benjamin Edgar or Whatever is serious about fabrication.

"I would never want something to be out there that wasn't 100% up to par quality wise.
Why even do it if you're not going to do it really well."

-Benjamin Edgar



No comments: