Monday, July 5, 2010

Sober Denim





Check out this new Jakarta-based Denim Brand called Sober Denim Co.. Sober Denim co. has just released their first product, Le Jaune or also known as Lot LJ001.




For the Le Jaune 001 (Slim Cut with low yoke), they are using 14.5oz raw vintage indigo denim, genuine cowhide leather patch, strong construction with chainstitch, button fly, reinforced back pocket and coin pocket, and with gold plated rivets. Size available from size 30 to 36. And yep, its ready stock and ready to be ordered.

"Sober Denim brings you the essential of denim, durable yet comfortable, constructed with chain-stitches over 100% cotton denim. Sizing available from 30-36 ONLY, using international sizing chart."


Optional Painted Arc (by Request)

Right now, they are working on their next project, Le Charbon, which is using 14oz Dry Black material with concealed rivets.
Other than LeCharbon series, Sober Denim is also researching and developing their upcoming products, using Selvedge material which they bring to Rubrikgroup's "the Denim Market" last week.


Good Luck Sober Denim !

For more information, just go to :
Sober Denim
Sober Denim Facebook account

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