"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.
Tuesday, March 9, 2010
GAP : Upside Down Store : Literally!
Labels:
concept,
design,
fashion,
gap,
upside down store,
window display
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