Gap has relaunched their 1969 Premium Selvage Jeans for Fall 2009. Interestingly, those 1969 Jeans will be priced around US$ 60, which is pretty underpriced compared to other Premium Jeans. With their US$ 60 price, they will be compared to Uniqlo's and Topman's Selvage denim line.
The Gap 1969 Premium Denim will offering many types of fit, including Skinny Jeans, Straight Cut, Slim, and also womens favourite nowadays, the Boyfriend Jeans. Lets just wait til these 1969 Gap Jeans hit our Gap Store.
The Gap 1969 Premium Denim will offering many types of fit, including Skinny Jeans, Straight Cut, Slim, and also womens favourite nowadays, the Boyfriend Jeans. Lets just wait til these 1969 Gap Jeans hit our Gap Store.
5 comments:
ini edisi re-lauch khan yah yoo
hati hati
jangan tertipu dengan selpejnya
mereka memakai selpej hanya untuk jualan semata
heheehhe
IMHO
Have u heard when these new 1969's may be hitting stores?
The jeans are coming out July 27, 2009
I bought two pairs and love them!!!
It appears to me the mens' jeans are exactly the same as in years past, so I questioned Gap as to why they raised the price more than 20% in the midst of the worst economic times since the Great Depression. Their answer (if you call it that) is below).
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Dear ______,
Thank you for your feedback regarding the pricing of jeans at Gap. We pride ourselves on our ability to balance great quality and style with fair prices. This combination has helped make our brand as strong as it is today. Still, we listen and pay close attention to our customers' concerns, and we appreciate you taking the time to share your comments with us. We regularly report customer feedback to our executives in merchandising and marketing and we will absolutely forward your comments on for review.
We hope to shop with you again in the near future.
If you have further questions or concerns, please feel free to call us at 1-800-GAP-STYLE, and follow the prompts to share your experience. We are available Monday through Friday from 9:00 a.m. to 9:00 p.m. and Saturday, 11 a.m. to 9 p.m. Please note all hours are indicated in Eastern Time.
Sincerely,
Dana
Customer Service Consultant
Original Message Follows:
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Folks, I know my email was humorous, but I really am seeking a response from you on the price increase. What have you done, specifically, to improve your product to justify a 22% price increase. Are the Easy Fits built different now (I hope not! I love the way they've always fit)? Is the denim thicker? Are the seams more sturdy? What's the story here?
As you may know, marketing studies show that a satisfied customer will tell 7 people about his or her experience with a company, while a dissatisfied customer will tell 14 people.
My earlier email from last week is here:
Dear Folks -
I am in need of two more pairs of jeans and would, of course, purchase again the same Easy Fit (dark stonewash) jeans from the Gap that I've worn for years.
I did of course notice your recent re-branding effort around your jeans and have noticed further that you have raised the price, from December last year when I ordered, to now, 22.5%. I saw in your ads that 1969 jeans were "Born to Fit," and I'm wondering what improvements you have made to these jeans to warrant such a large price increase. I look at the jeans and see no difference. Please respond with a list of the improvements.
To be fair, I wanted to let you know that I have recently launched a re-branding effort around my email messages, like the one you're reading. Where reading them was free at the end of last year, I'm sure you can see the obvious improvements in my grammar, sentence structure, and spelling. With those Born to Be Read features in place, I must inform you that the price for reading this far in one of my emails is $20 (coincidentally, equal to your price increase for 2 pairs of Easy Fit jeans). Please remit the price to me at the address you have on
file. Or simply reply to this email. Thanks.
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