Nike - BetterWorld

Check out this video from Nike, narrated by their own Phil Knight.

Lee - Plaza Indonesia Store Opening Party

Come to Plaza Indonesia Extension this friday! Lee Store Plaza Indonesia will have their opening party for their newest store in Jakarta. There will be music performances by Agrikulture & Bayu Risa.

W_Music Series Vol. 4 : White Shoes & The Couples Company

Latest episode from the W_Music Series! You might have seen the teaser video before, and now the guys from Whiteboard Journal has come with the full length video. W_Music Series is an original Whiteboard Journal feature online video program dedicated to propagating informative entertainment concerning music, Hosted by my good friend, Mr. Punang Adipradana. They brought Ras Muhammad, Endah & Rhesa and Notorious MSG before, i really look forward of who they're gonna bring on the next W_Music Series episode!

Watch the full episode at W_Music!

Nike Blazer Mid - AB Vintage QS

These pairs has been around on eBay for a couple of weeks, and these are official. Yep, Nike once again comes up with the Nike Blazer AB. After recently came with the Blazer AB TZ x Sophnet, This time Nike comes with their quickstrike release, the Nike Blazer AB Vintage pack. Comes in 3 colorways, Sail, Gorge Greem and Varsity Royal. You may grab em via End Clothing UK or lets just wait til these bad ass comes to Indonesia.

Red Wing - Heritage Genuine Handsewn Collection - Chukka Boots

Saw this thing on HighSnobiety, The Chukka boots from Red Wing's Heritage Genuine Handsewn collection. These are looking good, can't wait to see their full 2012 collection.

Vans California - Era Wingtip - "Tonal Pack" Fall 2011

Looks like that Vans are still continuing their Era Wingtip series. After several release on the Era Wingtip with Leather and Suede, For Fall 2011 Vans is ready with these Tonal colorways as part of their California Collection. All of them looks very good.

Source : High Snobiety

Cast Eyewear X Trevor King X Lola Van Vorst

Check out this promo video from Fahrani's label, Cast Eyewear.

Uniqo x Jil Sanders Ends

After doing seasons of collaboration, Uniqlo and Jil Sanders has decided to ends their partnership. There are so many beautiful creations released under this collaboration, it is so sad that Uniqlo +J label will be no longer exist after this F/W 2011 collection.

“With the recent completion of the design of the UNIQLO +J 2011 Fall and Winter Collection, Ms. Sander and UNIQLO agreed that they had fully explored the possibilities of their creative collaboration and accomplished what they had set out to do. Consequently, the two parties have decided to wrap up their design consulting agreement with this collection.”

Source : +65

Event Report : Lee Originals Launching Event at 707 Jakarta

"Lee Originals are not about setting new trend, they are just rediscovering tradition and the true Lee heritage from a time where jeans weren't a fashion item."

Nick (707)'s Presentation about the Lee Vintage Collection

After opening several stores in Jakarta this year under Delami brands, We finally have the chance to get something more special from Lee. Yep, On June 22nd 2011, Lee with 707 Kemang held the launching event of Lee Originals. This Lee Originals collection prove that Indonesia's market is growing quite good this year.



Founded by Henry David Lee in 1889, Lee Jeans (also known as H.D. Lee) is known as one of the three pioneers in the Denim world, alongside with the Founding Father, Levi's, and also with Wrangler. Just like how Levi's is looking back to their vintage archives and then developed the Levi's Vintage Collection, and how Wrangler develops the Wrangler Blue Bells collection, Lee is also known with their beautiful "back to the roots" line, the Lee Originals.



Hosted by Ade Habibie and Max Suriaganda, 707 brings the very limited Lee 101 Vintage Collection. The 101 collection is the origin of Lee's premium denim. It is great to see the 101Z, 101B, 101 Logger, the 1930s, 1934s, etc has entered Indonesian Market, knowing how superb Lee Vintage materials quality is.

With Lee Originals now available in Jakarta, i believe it is possible that Wrangler Blue Bells and Levi's Vintage Collection will also come to Indonesia. The collection of Lee Vintage is available exclusively at 707 Jakarta and their sister store ; Standard Denim Supply Co. (The Goods Dept).

Pictures by Caesario Ibrahim

Random Good Music of the Week

Raymond Scott - Night and Day


Raymond Scott - Portofino


Dorothy Collins - Tico Tico (1953)


Kraftwerk - Die Roboter / The Robots


Chet Baker - Live in Tokyo 1987 - My Funny Valentine


Chet Baker - There Will Never Be Another You

Jamiroquai - Smile

Jamiroquai recently unleashed their previously unreleased track, "Smile". The song that wasn't on the latest album "Rock Dust Light Star" is unleashed via Soundcloud page, and you can listen to it below. As usual, beautiful sound from the keys and JayKay's voice makes a great ambient to the song.

Jamiroquai - "Smile" by Jamiroquai1

Nike - Lunar Flow via Mita

Nike has released a limited series of their Lunar Flow in 3 different colorways, Black, Grey and True Red, all comes with a white outsole. These beautiful pairs are available exclusively via Mita.

Pictures via Slam X Hype

Mark McNairy Amsterdam Footwear - S/S 2012 Collection Preview

I got nothing to say on this beautiful collection of Mark McNairy's Spring / Summer 2012. Playing with material such as Suede, Nubuck, Leather, and also Animal Prints! And the "Fuck Off" on the sole are pretty bold.


Source : Slam X Hype

Clarks x Uniform Experiment - Wallabee

Clarks teams up with Uniform Experiment, working the Clarks' iconic pair, the Wallabee in 2 colorways, Sand and Navy, both in Suede. Features Uniform Experiment and Fragment Design logo on the back heel. Rumored to be released early next year.



Pictures via Hypebeast

Event Report : King Pins Show, Hong Kong

On June 8th-9th 2011, Our good friends at Sober Denim Co. was invited to the King Pins Show at Hong Kong. If you're wondering what is King Pins Show, here it is :

Our show is about casual wear. We desire to attract buyers who produce or market sportswear, be it jeans or any casual apparel. Specializing makes the show not just about textiles but a global supply chain. Our first Kingpins had hardware people attend, a laundry attends and today the same exists including chemical companies and fiber companies who have new, innovative products. Kingpins will always specialize in the casual area and seek to invite global players, leaders in their fields so that anyone who produces a casual wear garment will find innovation at our show. That’s a value for our customers.

Kingpins today is a show of 12-15 suppliers, and is always presented in a comfortable setting. We treat all guests as if they were coming to our home. We absolutely believe that Kingpins must feel comfortable to exhibitors and customers. Unlike the other shows that charge for water or a sandwich we feed and serve everyone, which creates a kind peace and calmness to our exhibition. One night of each show we serve a large dinner where everyone has a chance to get together and talk over drinks (NOT CHARGED) and relax to music.

This year King Pins Show was participated by Kurabo Japan and China, Knitindigo, Cone Denim Burlington, and several Denim Producers from Thailand, India, China, Italy, Korea, and also participated by Lycra, CoolMax and Cordura. This 2 days event was for invitation only, so thank you to Sober Denim Co. for sending us the event report and showing us pictures of beautiful denim such as Kurabo denim and selvage Okayama denim.

All Pictures by Mr. Agus Indra