Wall of Fades 2010

Last week, Indonesian Denim Group or known as Indigo held the most anticipated denim event this year, Wall of Fades 2010. Wall of Fades is an annual event by Indigo for the denim afficionados and also for educating society about greatness of denim. After a succesfull event last year at Studiology, this year Indigo held the event at Mitra Hadiprana Building, Kemang. With "Denim Workshop" as the main theme, here you can see any details about denim, like the material itself, rivets, button, patches, etc. You can also read about the history of denim and learn how to measure your denim, watch videos about how the denim is made.

The main event is the announcement of the Indigo X Self Edge Denim Contest 2010 with Mr. Christ Marcel as the winner with his The Flat Head jeans, leaves Mr. Nuki Pense and Mr. Fitro Senna at 2nd & 3rd place. Another congratulations goes to Mr. Frg and his Elhaus Jeans, for the winner of Audience Favourite pair at Wall of Fades 2010. The Contest winner got a Self Edge voucher for $150 + Leather wallet from Cocoline, customized for Indigo Contest Winner.

Alongside the Gallery, there's also a denim bazaar with Seagull Denim, Alter Cotton, Mischief Denim, Pot Meets Pop Denim, Vaya Con Dios, Akaime Denim, Zevin Shoes, Vision Mission Jeans, Ruffneck Jeans, Reverts Denim, Cocoline Leather and Penny JKT.

There are some mad jeans at the gallery section, for example you can see a pair of a custom made Double Volante denim owned by the creator of Darahkubiru, Mr. Direz. And then you can see one of the hottest Self Edge Collaboration this year, the Flat Head X RingRing X Self Edge 10, and one of the Samurai's limited edition "Go-Rin-No-Sho" series, the Fire Element.

Be Prepared for the Denim Market Part II.

Better be prepared cause in the end of this month, Rubrikgroup will be presenting the Part II of "the Denim Market". After a quite success at the First part (held at Ke'ku:n Kemang), the Denim Market part II will be moving to Grand Indonesia Shopping Town, with more tenants, more musics, more surprises.

The Denim Market

October 29th - 31st 2010

Grand Indonesia Shopping Town

Upper Ground - East Mall

(Right below the Level One Area).

Vision Mission Jeans : "The Prior"

Last week, Our beloved friends at Vision Mission has finally came up with their latest collection, "The Prior". On this collection, VMJ brings Three brand new Jeans, the Prior Blue, Acid Black Washed and the Dry Grey. With 2 prewashed denim, Vision Mission tries to remind us about the other greatness of denim other than the "Raw Denim" which is Denim Comfortness and Denim Variations. Beside the 2 prewashed jeans, Vision Mission Jeans is still bringing the Raw one with the Dry Grey.



"The Prior" itself came from the idea of how they get inspired by those who made Denim and Jeans as it is now, and how they and the people around them appreciate the Denim itself. They admitted that they got much support from people around them such as Customers, Communities, etc.

Download "Vision Mission Jeans "The Prior" Lookbook HERE
For more information just go their website : VisionMissionJKT.com

Rubrikgroup presents : The Denim Market

Rubrikgroup will held their first event, the Denim Market.

Denim Market is a 2 days bazaar market which filled with popular denim brands or denim stores in Indonesia. For the first Denim Market, rubrikgroup are more focused on the local brands.

The tenants for the first Denim Market are :

Tymps Denim

Sober Denim Co.

Vision Mission Jeans

Ruffneck Jeans

The Denim Market will be held at :

Ke'ku:n Cafe Kemang

Jl Bangka Raya No 99A

Kemang, Jakarta Selatan

For More Information, just send an email to info@rubrikgroup.com

Vision Mission - "The Shift" (Behind the Scene)

Last Sunday, Our beloved friend, the Vision Mission crew did the Photo Session for their upcoming collection called "The Shift". The photo session was did by photographer Cerveceria (you can check out her blog on Cerveceria Modelo) and assisted by Natasha Tontey (on Whimsical-Dream).

For this season, Vision Mission is about to release 3 Jeans including their famous slim and also superslim cut.

For More Information, just follow them on their twitter twitter.com/vmjeans or you can go to their website VisionMissionJKT.com (will be launched on February 28th 2010)