Nike Cortez 40/40 Exhibition at Soleplay

This one's a little outdated, but hey, it's always good to share. Commemorating the celebration of Nike Cortez' 40th Anniversary, Nike Sportswear teamed up with one of Jakarta's sneaker shop, Soleplay, to held the Nike Cortez 40/40 Exhibition. Cortez 40/40 is a campaign created by Nike where they gathered 40 artists across South East Asia (Singapore, Thailand, Malaysia, Philippines, and Indonesia) to create their own version of Nike Cortez. With 8 artists selected from each country, here are the names from Indonesia : Darbotz, Ykha Amelz, Ardo Ardhana, TUTU, NSANE5, Studio1212, Kandura and Nina Nikicio.

Here are a few pictures from the event, which was held on May 31st 2012 at Soleplay, Menteng Central, Jakarta.

For more pictures, check out Footurama's report from the event : Event Report : Cortez 40/40

Assembled is Better

Canadian retail chain Urban Barn recently had a go at connecting with people who dislike self-assembled furniture, placing around Vancouver cardboard flat-pack style boxes containing a hydrant, park bench and litter bin. The caption on the boxes stated “Assembled is Better”.


The No Assembly Required campaign was developed at Spring Advertising, Vancouver, by creative director Rob Schlyecher, art director Jeremy Grice and copywriter Ben Hudson.

Source : The Inspiration Room

Target & NEA - READ Across America Campaign

Created from 25.000 classic Dr. Seuss books, this sculpture in front of the New York Public Library is part of Target and the National Education Association's Read Across America campaign.





Source : Paper Plane

Pot Meets Pop - South Africa Photo Campaign

Our beloved friend from Pot Meets Pop recently did a photo campaign with their friends from South Africa, And its freakin awesome.