Paris, January ~ February 2012.

Officine Generale

It's always exciting to see a new brand being done so good and properly. One of the nicest place to find that new brand is none other than Pitti Uomo. Thanks to style blogger and store buyer, we are able to witness some of these good brands been founded. Recently, i read about this nice Parisian brand, Officine Generale. The brand was founded in early 2012, with the initiative of an Atelier from the past. Officine Generale uses only the finest material for their products. For example, cotton herringbone, selvage oxfords and chambrays from Japan, cotton poplin from Italy, and fresco wool from England. 

"The collection (entirely made in France, Italy, & Portugal) is sort of A.P.C. meets Todd Snyder & Mister Freedom"

--A Continuous Lean

Officine Generale is available through out stores like Colette (Paris), H.W. Carter & Sons (New York), American Rag (Tokyo), Silver and Gold (Osaka), Joseph (London), and Ka-pok (Hong Kong).

I recently went to Ka-pok. How stupid i am for not checkin' the brand while i was there. 

Source :

A Continuous Lean

Officine Generale