April 77 - The Casual Pants at The Denim Store Singapore

I recently got back from The Denim Store at Mandarin Gallery, Singapore. As usual, their selection of Jeans are great, they got Pure Blue Japans, Denim Demons, Flat Heads, Sugarcanes, etc. But other than Denim pants, i saw a super comfy pants there, and its the Casual Pants from April 77. Available in 2 colors, Olive and Sand, you can get this by paying SG$199.00.

April 77 X Herman Dune

French label, April 77 has recently teams up with cult band Herman Dune, making amazing capsule collection stuffs : Chino Pants and a T-Shirt. Both are off course in limited run.


How the idea came is so simple, when Brice Partouche of April 77 first met David, David was wearing a April 77 Chino Dad. And then, David told Brice how much he loved the style, the fabrics, and that he would love to have it in different colors. Brice quickly realized that he had many and precise ideas about what David wanted. And that is how this Herman Dune Chino idea is created.



The chino pants are amazing, comes in 2 different colors, brick red and safari khaki. All illustrations from the labels to the packaging are designed by David Ivar Herman Dune. The April77 x Herman Dune collections can be seen on the April77 Presents

April77 SS 2010 "Youthful Abandon"

"referencing decline of rock and roll and the uproar of alterative music. Welcome to the late 1980’s. The androgynous and unkempt appearance, minimalist styles and contradictory trends: this is the DNA of Youthful Abandon. The vintage influence, as well as the strong Americana spirit –with references to Native American patterns, cowboy shirts and preppy style- gives Youthful Abandon an authentic story to tell."

Source : The Malcolm

April77 Denim Jacket

French brand, April77 will bring a Denim Jacket in addition to their Denim Collection. Brilliant, and still rockin!

April77