I always got a huge interest on brands that brings simplicity to the higher level. For example is this Swedish brand founded by Saif Bakir & Emma Hedlund, Common. The swedish brand has successfully created pieces that are very simple but comes in a very nice details from cutting and garments. Check out their lookbook below, photographed by Patrick Lindblom and styled by Andrej Skok.
For more information and complete pictures, head to NYTimes, here.
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