GAP : Upside Down Store : Literally!

"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.

Source : Design Fetish

GAP 1969 Premium Jeans Relaunched

Gap has relaunched their 1969 Premium Selvage Jeans for Fall 2009. Interestingly, those 1969 Jeans will be priced around US$ 60, which is pretty underpriced compared to other Premium Jeans. With their US$ 60 price, they will be compared to Uniqlo's and Topman's Selvage denim line.

The Gap 1969 Premium Denim will offering many types of fit, including Skinny Jeans, Straight Cut, Slim, and also womens favourite nowadays, the Boyfriend Jeans. Lets just wait til these 1969 Gap Jeans hit our Gap Store.