Imogene + Willie

Imogene + Willie is a Nashville-based brand that cores in Denims, Dresses and T-Shirts. Imogene + Willie starts by Matt and Carrie Eddmenson. They are unbelievable, they do the Renovation on a Gas Station to become their home office and Store.

Their store when they still works with RRL, Levi's, etc.

Matt and Carrie worked together in a previous family business designing, developing, and producing premium denim apparel for the greatest brands in the world - Levi’s, Lee, Girbaud, Ralph Lauren Polo’s RRL, Rogan, J-Brand, Diesel and Replay. That business closed two years ago, and the couple started the Imogene + Willie, which is named for Carrie’s maternal grandparents.




They developed new processes and inventions that led to the aesthetics of modern day garment making and finishing, and the premium denim asthetic that drives apparel today. They make you feel like you have already worn the jean or shirt all your life, and then you realize that you will.


Imogene + Willie
2601 12th avenue south
nashville, tn 37204
615-292-5005
ian@imogeneandwillie.com